Melrose may be one of the hottest real estate markets in the country, but it’s still a place where you can walk into a store and the owner will greet you by name, where the staff at your favorite coffee place knows how you like your coffee, and where business owners go the extra mile for their customers.
One of the best things about Melrose is that it isn’t just a place where people live, it’s a place where people work and shop. Whether you need a birthday cake, a holiday outfit, or a new web design, you can get it here. And that’s why it’s important that you patronize local businesses, for large purchases and small.
That’s getting easier to do: Over the past several years we have seen many new businesses open and thrive in our community. We have made improvements to our business districts, including Melrose Highlands and Cedar Park, and added parking in the central downtown lot, to make it easier than ever before to dine, shop, and do business in Melrose.
Having strong business districts means we can get much of what we need close to home, from groceries to specialty goods. And there’s more to it than mere convenience: Our local businesses not only provide us with necessary goods and services, they also support our community organizations, such as the Melrose Symphony and the Melrose Public Schools, by displaying flyers, selling tickets, donating raffle items, and sponsoring events. Our businesses are an essential part of the fabric of this community.
In order for this to continue in the future, we must support our local businesses as they support us. That means keeping it local. When we choose to dine in Melrose, when we choose to buy our holiday gifts in Melrose, we are choosing to keep our city vibrant. Our business districts thrive because you shop there.
Do you shop local? If not, please do so this holiday season—and all year round. Go to a local business, introduce yourself, and buy something, or treat yourself to a meal in one of our excellent restaurants. You will be greeted with a smile, excellent service, and a quality product—and at the same time, you will be making your community stronger.
Have a great holiday season, Melrose! We all have much to be thankful for.